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Sun protection products for the whole family
The Island Tribe brand was launched in 1992 with the aim of providing a water resistant sun protection to surfers and other water sport enthusiasts. The range consisted of one product only, the Island Tribe Clear Gel, which to this day has proven successful. The brand is now distributed in 25 countries worldwide.
It is an intensely researched sun protection brand that specialises in sport and lifestyle sunscreens. Island Tribe formulas are designed with a variety of users in mind, such as outdoor enthusiasts, young and old alike.
Island Tribe sunscreens are designed to give the user maximum protection against both UVA and UVB rays, more than this, the specific formula will stay on your skin for the duration of your activity.
Sunscreen, after sun gels, lip balms & gel sun sticks
The vibrant new look is sure to be met with great enthusiasm from consumers, as they embrace the broad cross-section of products. In addition to the Light Lotions and Sprays, the After Sun Cooling Gel, the Lip Balm and the Clear Gel Sun Sticks, October will see the launch of two new Island Tribe products. Kids SPF50 Light Lotion 200ml and Kids SPF50 Light Lotion Trigger Spray 300ml will join the tribe. An extensive marketing campaign to support the brand revitalisation and newly launched products has been planned and includes print media, digital media and public relations. “Island Tribe is an intensely researched brand, designed with a variety of users in mind, including outdoor enthusiasts, young and old alike,” Maart continues. “The Daily Use sun protection products have grown in popularity, with consumers becoming more aware of the necessity to protect their skins daily, at work, school or play.”
Island Tribe is recognised by the CANSA Organisation as a prevention against skin cancer.
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